UK Radio Commercials – Rate Calculator
- These prices listed are the minimum rates agreed between the radio companies and the Equity Union, as published in their online guides.
- Important: These rates are for commercials produced by the radio stations only, and not for those produced by advertising agencies. For ad-agency rates, see the Radio Generic section of the Rate Guide.
- The rates are per commercial and per voice/character, not per session. Note that individual taglines (e.g. “Offer ends on Monday” and “Offer ends tomorrow”) are treated as separate scripts, and so require additional payment equivalent to the same rate.
- Rates are for 12 months usage. Re-licensing after this is at the same rates.
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