This calculator works out the usage rates for television commercials in the United Kingdom.

Please note that there is a difference between the terms Advertising Campaign and Adverts – a campaign may contain 400 TVR’s and contain 2 Adverts, so the two Adverts might be charged at 200 TVR’s each.

Disclaimer: The following tables represent a guide to the voiceover rates typically charged by voice artists in the United Kingdom. The guide has been compiled by Gravy For The Brain and a working group of top UK VO professionals and includes the published agreed rates or recommendations of the British actors union Equity. Note that most quotations are done through negotiation and you should not feel restricted by any upper or lower limits!

Typical Current Actual Market Rates: The rates specified in these tables are those generally commanded in the UK by working voiceover artists. Of course any voiceover artist can charge anything they want – and should do so – but we have surveyed and found that this range is what voiceover artists typically charge. Accordingly, these rates may not be indicative of those charged by very established or well-known artists through their agents who can generally charge more. In those instances, fees are always agreed by negotiation and are subject to many variables. Also, lesser known artists may charge less in order to establish themselves or to build a reputation. We have tried to cover a typical spread of what the industry normally charges, even though any specific instance may vary from our Typical Low/Typical Average/Typical Upper classifications.

A Note from GFTB on Rates: Please note that this rate guide is intended to be a guide for current industry rates charged in general by UK Voice Artists, and is not intended to imply that these rates are fixed, or set – they are not. As a voice artist you must make your choice as to what you charge (unless you are a member of a union and then please refer to their policies), but please do be aware that what you charge as a voice artist also affects other voice artists in the industry. If you as a voice artist want to charge much more, or much less than these rates you are freely within your rights to do so.